Oh no, not again

 

Look who´s back...

Yes, it´s The Secret all over again. In other words, New Thought. 

Apparently, the New Thought practice of "manifesting" through affirmations exploded during the COVID pandemic. It´s especially popular among Millennial and GenZ women. In other words, the demographics most worried about the pandemic...and least likely to actually get killed by it.

In the clip above, two religious scholars discuss the recent uptick in New Thought, pointing out that its message is actually eminently well adapted to the Internet world of memes and short TikTok videos. An interesting point! There are also connections to influencers, multi-level marketing and such. The social base of the movement are female entrepreneurs. In other words, the privileged middle class?  

I admit that "positive thinking" isn´t my cup of Bud Light, but perhaps it *can* work if you see it as a purely spiritual techique. If you think the Milky Way will give you a brand new car, you should probably think anew - pun intended.

Note that Donald Trump shows up in the clip. There, I said it.