Favorit i repris

 

Apropå Gustav Vasa, och så vidare. 

What hipsters do

 

YouTube ads are usually not funny. They are mostly annoying, actually. So it´s something of a surprise that the most funny YouTube ad is Swedish. I mean, Sweden isn´t known for funny ads. Or funny anything, really. Yet, here we are!

In the ad (linked above), the teacher asks some kids who the man on the portrait is (it´s 16th century Swedish king Gustav Vasa). The little girl answers "That´s a hipster, obviously". When the teacher tries to explain that Vasa fled from Mora to Sälen on skis, an event which inspired the modern cross-country ski race Vasaloppet, the girl answers "Yeah, but that´s what hipsters do (i.e. they go skiing). And then they bake bread". 

I admit I have no idea what the heck this is supposed to mean, LOL. Nor do I understand the connection between hipsters, skiing, king Gustav, and the "KPA". The KPA? Yes, that´s who made the ad. But what *is* the KPA? As far as I can make out, it´s a national pension plan for Swedish local government employees?!

Not sure why on earth they even *need* an ad (does anyone voluntarily say no to their pension plans?). Which just makes the whole thing even more crazy, somehow...