Tuesday, December 24, 2024

When did the Church become Amway?

 


Sometimes even Doreen Virtue makes interesting content. This time about MLM, including its connection to charismatic Christianity. It seems all MLMs operate in pretty much the same way, make up pretty much the same claims, and have the same detrimental results for most of the participants. I didn´t know about the (presumably informal) connections to New Thought and the prosperity gospel, but it doesn´t surprise me either. After all, the underlying ideas seem to be the same: a kind of "magical thinking" about success and how to reach it, the cultic mentality, and so on. Obviously, the entire basis for these things is American capitalism and/or culture. 

In the one-hour video, Virtue speaks with two former merchandizers of "Amway", an old MLM business in the United States (and accused of being a cult for decades by critics). The couple were also involved in the Word of Faith movement. They discuss how Amway really operates backstage, and how certain Christian groups try to recruit people through the MLM milieu. 

As I said, could be of some interest. 

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